{"id":7796,"date":"2025-08-27T12:43:05","date_gmt":"2025-08-27T12:43:05","guid":{"rendered":"https:\/\/stoxpo.com\/?p=7796"},"modified":"2025-08-27T12:43:05","modified_gmt":"2025-08-27T12:43:05","slug":"cracker-barrel-reverts-to-classic-logo-after-backlash-and-trump-pressure","status":"publish","type":"post","link":"https:\/\/stoxpo.com\/index.php\/2025\/08\/27\/cracker-barrel-reverts-to-classic-logo-after-backlash-and-trump-pressure\/","title":{"rendered":"Cracker Barrel Reverts to Classic Logo After Backlash and Trump Pressure"},"content":{"rendered":"\n

Shares Jump as Company Abandons Minimalist Redesign<\/h4>\n\n\n\n

Cracker Barrel (CBRL) has scrapped its recent logo redesign after customer backlash and political pressure reached the highest levels. The restaurant chain announced Wednesday that it would return to its iconic \u201cOld Timer\u201d logo, saying in a statement: \u201cWe thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our \u2018Old Timer\u2019 will remain.\u201d<\/em><\/p>\n\n\n\n

The reversal came after President Donald Trump publicly urged the company to reinstate its traditional branding. In a post on Truth Social, Trump praised the decision and suggested Cracker Barrel had turned controversy into opportunity: \u201cThey got a billion dollars\u2019 worth of free publicity if they play their cards right\u2026 Make Cracker Barrel a WINNER again.\u201d<\/em><\/p>\n\n\n\n

Shares responded swiftly, rising 7% in premarket trading Wednesday and more than 6% on Tuesday, following Trump\u2019s comments. The stock had tumbled over 14% last week after the company unveiled a minimalist redesign that removed the image of \u201cUncle Herschel\u201d from its logo.<\/p>\n\n\n\n

The redesign, which was intended to modernize the brand, instead sparked criticism from loyal customers and conservative commentators. Donald Trump Jr. and Trump adviser Alex Bruesewitz were among those who blasted the change on social media, pointing to CEO Julie Felss Masino\u2019s support for employee resource groups.<\/p>\n\n\n\n

Cracker Barrel initially defended its decision, noting that Uncle Herschel would remain on menus and signage, and the redesign was part of broader restaurant updates. However, mounting backlash pushed the company to fully revert.<\/p>\n\n\n\n

Despite the controversy, Cracker Barrel\u2019s stock remains up nearly 40% over the past year, underscoring both the risks and rewards of brand evolution. As University of Michigan professor Marcus Collins noted, \u201cYou can\u2019t target and reach everybody.\u201d<\/p>\n\n\n\n

You might like this article:U.S. Secures 10% Stake in Intel Amid Tumultuous Turnaround<\/mark><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Shares Jump as Company Abandons Minimalist Redesign Cracker Barrel (CBRL) has scrapped its recent logo redesign after customer backlash and political pressure reached the highest levels. The restaurant chain announced Wednesday that it would return to its iconic \u201cOld Timer\u201d logo, saying in a statement: \u201cWe thank our guests for sharing your voices and love […]<\/p>\n","protected":false},"author":1,"featured_media":4869,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"8","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar-narrow","sidebar":"author","second_sidebar":"single-right","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"0","show_view_counter":"0","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"0","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"jnews_post_split":{"enable_post_split":"0","post_split":[{"template":"1","tag":"h2","numbering":"asc","mode":"normal","first":"0","enable_toc":"0","toc_type":"normal"}]}},"categories":[361,341],"tags":[796,421,416,418],"coauthors":[453],"_links":{"self":[{"href":"https:\/\/stoxpo.com\/index.php\/wp-json\/wp\/v2\/posts\/7796"}],"collection":[{"href":"https:\/\/stoxpo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stoxpo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stoxpo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stoxpo.com\/index.php\/wp-json\/wp\/v2\/comments?post=7796"}],"version-history":[{"count":1,"href":"https:\/\/stoxpo.com\/index.php\/wp-json\/wp\/v2\/posts\/7796\/revisions"}],"predecessor-version":[{"id":7797,"href":"https:\/\/stoxpo.com\/index.php\/wp-json\/wp\/v2\/posts\/7796\/revisions\/7797"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stoxpo.com\/index.php\/wp-json\/wp\/v2\/media\/4869"}],"wp:attachment":[{"href":"https:\/\/stoxpo.com\/index.php\/wp-json\/wp\/v2\/media?parent=7796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stoxpo.com\/index.php\/wp-json\/wp\/v2\/categories?post=7796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stoxpo.com\/index.php\/wp-json\/wp\/v2\/tags?post=7796"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/stoxpo.com\/index.php\/wp-json\/wp\/v2\/coauthors?post=7796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}