{"id":8003,"date":"2025-09-29T17:36:37","date_gmt":"2025-09-29T17:36:37","guid":{"rendered":"https:\/\/stoxpo.com\/?p=8003"},"modified":"2025-09-29T17:36:37","modified_gmt":"2025-09-29T17:36:37","slug":"nike-faces-steep-profit-decline-as-q1-results-loom","status":"publish","type":"post","link":"https:\/\/stoxpo.com\/index.php\/2025\/09\/29\/nike-faces-steep-profit-decline-as-q1-results-loom\/","title":{"rendered":"Nike Faces Steep Profit Decline as Q1 Results Loom"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Tariffs, weak sales, and turnaround efforts weigh on the sneaker giant under new leadership<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Nike (NKE) is set to report fiscal first-quarter results Tuesday after market close, with Wall Street bracing for a sharp profit decline as the sneaker giant navigates heavy tariff headwinds and a sweeping turnaround strategy under CEO Elliott Hill.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analysts expect adjusted earnings per share of $0.28, a steep 60% drop from the same period last year, while revenue is projected to fall 4.9% to $11.02 billion, according to Bloomberg data. Nike Direct, its direct-to-consumer business, is forecasted to decline 8.3% to $4.3 billion, while wholesale revenue is also expected to contract nearly 8% to $6.28 billion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company\u2019s namesake brand is projected to see sales down 5% to $10.55 billion, while Converse revenue could fall 9% to $456 million. These losses would still mark modest improvements from steeper declines reported in the prior quarter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNike is making the right moves by cleaning up inventory, increasing newness, and strengthening wholesale relationships,\u201d said Telsey Advisory Group analyst Cristina Fern\u00e1ndez. \u201cHowever, the brand still seems a few quarters away from reaching stabilization.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tariffs remain a significant drag. CFO Matthew Friend previously estimated gross incremental costs at $1 billion, but rising levies on imports from Vietnam, Cambodia, and Indonesia could push the impact closer to $1.5 billion. Nike projects gross margins to fall by 350\u2013425 basis points, with about 100 tied directly to tariffs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike is working to reduce its reliance on China, which currently supplies 16% of U.S.-bound shoes, targeting a cut to the high-single digits by year\u2019s end. A \u201csurgical price increase\u201d in the U.S. is also planned for this fall.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite these challenges, analysts note that product innovation\u2014including the launch of NikeSKIMS\u2014and inventory discipline could help Nike recover momentum ahead of major global events like the 2026 World Cup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You might like this article:<a href=\"https:\/\/stoxpo.com\/index.php\/2025\/09\/26\/drugmakers-gain-as-markets-digest-trumps-proposed-100-pharma-tariffs\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Drugmakers Gain as Markets Digest Trump\u2019s Proposed 100% Pharma Tariffs<\/mark><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tariffs, weak sales, and turnaround efforts weigh on the sneaker giant under new leadership Nike (NKE) is set to report fiscal first-quarter results Tuesday after market close, with Wall Street bracing for a sharp profit decline as the sneaker giant navigates heavy tariff headwinds and a sweeping turnaround strategy under CEO Elliott Hill. Analysts expect [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3502,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[361,321],"tags":[421,416,418,538,743,417],"coauthors":[454],"class_list":["post-8003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-large-cap","category-retail","tag-growth","tag-movers","tag-news","tag-nke","tag-retail","tag-stock-market"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nike Faces Steep Profit Decline as Q1 Results Loom - Stoxpo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stoxpo.com\/index.php\/2025\/09\/29\/nike-faces-steep-profit-decline-as-q1-results-loom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike Faces Steep Profit Decline as Q1 Results Loom - Stoxpo\" \/>\n<meta property=\"og:description\" content=\"Tariffs, weak sales, and turnaround efforts weigh on the sneaker giant under new leadership Nike (NKE) is set to report fiscal first-quarter results Tuesday after market close, with Wall Street bracing for a sharp profit decline as the sneaker giant navigates heavy tariff headwinds and a sweeping turnaround strategy under CEO Elliott Hill. 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