Reddit (RDDT) CEO Steve Huffman<\/strong> downplayed the impact of AI chatbots on the company\u2019s traffic, emphasizing that Google search and direct visits<\/strong> remain the dominant sources of user activity. Speaking during Reddit\u2019s Q3 2025 earnings call<\/strong>, Huffman said that while partnerships with companies like OpenAI and Google<\/strong> are strong, chatbots are \u201cnot a traffic driver today.\u201d<\/p>\n\n\n\n \u201c[Chatbots are] not a traffic driver today,\u201d Huffman told analysts. \u201cOur relationships with the companies we work with are healthy, and we\u2019ve all learned a lot about the value of Reddit\u2019s data and how our products can help each other. But they\u2019re not a major traffic driver today.\u201d He noted that approximately 50% of Reddit\u2019s traffic comes from Google<\/strong> and the other half from direct access<\/strong>.<\/p>\n\n\n\n Reddit has had a complex relationship with AI developers<\/strong>. In 2024, it restricted access to its data, requiring licenses for commercial use, and later signed a deal with OpenAI<\/strong> to train its models. The company also maintains a partnership with Google<\/strong> but has been involved in legal disputes<\/strong> with other AI firms such as Anthropic and Perplexity<\/strong>.<\/p>\n\n\n\n Financially, Reddit reported a robust quarter<\/strong>, with $585 million in revenue<\/strong>, up 68% year-over-year<\/strong>, and 116 million daily active users<\/strong>, reflecting 20% annual growth<\/strong>. The platform saw a 31% rise in international users<\/strong> and more than 190 million Americans<\/strong> visiting weekly.<\/p>\n\n\n\n Huffman said Reddit is investing heavily in AI-powered search<\/strong>, noting that 20% of searches now run through its AI Answers feature<\/strong>. A unified AI and search experience<\/strong> is expected to roll out in the coming quarters, alongside a simplified onboarding process<\/strong> designed to boost early user engagement.<\/p>\n\n\n\n