{"id":8226,"date":"2025-10-31T15:22:53","date_gmt":"2025-10-31T15:22:53","guid":{"rendered":"https:\/\/stoxpo.com\/?p=8226"},"modified":"2025-10-31T15:22:53","modified_gmt":"2025-10-31T15:22:53","slug":"reddit-ceo-says-ai-chatbots-arent-driving-traffic-google-and-direct-visits-still-lead","status":"publish","type":"post","link":"https:\/\/stoxpo.com\/index.php\/2025\/10\/31\/reddit-ceo-says-ai-chatbots-arent-driving-traffic-google-and-direct-visits-still-lead\/","title":{"rendered":"Reddit CEO Says AI Chatbots Aren\u2019t Driving Traffic \u2014 Google and Direct Visits Still Lead"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Steve Huffman highlights strong user growth, rising ad revenue, and new AI-powered search features amid evolving partnerships with OpenAI and Google<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reddit (RDDT) CEO Steve Huffman<\/strong> downplayed the impact of AI chatbots on the company\u2019s traffic, emphasizing that <strong>Google search and direct visits<\/strong> remain the dominant sources of user activity. Speaking during Reddit\u2019s <strong>Q3 2025 earnings call<\/strong>, Huffman said that while partnerships with companies like <strong>OpenAI and Google<\/strong> are strong, chatbots are \u201cnot a traffic driver today.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c[Chatbots are] not a traffic driver today,\u201d Huffman told analysts. \u201cOur relationships with the companies we work with are healthy, and we\u2019ve all learned a lot about the value of Reddit\u2019s data and how our products can help each other. But they\u2019re not a major traffic driver today.\u201d He noted that approximately <strong>50% of Reddit\u2019s traffic comes from Google<\/strong> and the other half from <strong>direct access<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reddit has had a <strong>complex relationship with AI developers<\/strong>. In 2024, it restricted access to its data, requiring licenses for commercial use, and later signed a deal with <strong>OpenAI<\/strong> to train its models. The company also maintains a partnership with <strong>Google<\/strong> but has been <strong>involved in legal disputes<\/strong> with other AI firms such as <strong>Anthropic and Perplexity<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Financially, Reddit reported a <strong>robust quarter<\/strong>, with <strong>$585 million in revenue<\/strong>, up <strong>68% year-over-year<\/strong>, and <strong>116 million daily active users<\/strong>, reflecting <strong>20% annual growth<\/strong>. The platform saw a <strong>31% rise in international users<\/strong> and more than <strong>190 million Americans<\/strong> visiting weekly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Huffman said Reddit is investing heavily in <strong>AI-powered search<\/strong>, noting that 20% of searches now run through its <strong>AI Answers feature<\/strong>. A <strong>unified AI and search experience<\/strong> is expected to roll out in the coming quarters, alongside a <strong>simplified onboarding process<\/strong> designed to boost early user engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You might like this article:<a href=\"https:\/\/stoxpo.com\/index.php\/2025\/10\/30\/amazon-soars-9-after-beating-q3-estimates-on-strong-aws-growth\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Amazon Soars 9% After Beating Q3 Estimates on Strong AWS Growth<\/mark><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Steve Huffman highlights strong user growth, rising ad revenue, and new AI-powered search features amid evolving partnerships with OpenAI and Google Reddit (RDDT) CEO Steve Huffman downplayed the impact of AI chatbots on the company\u2019s traffic, emphasizing that Google search and direct visits remain the dominant sources of user activity. Speaking during Reddit\u2019s Q3 2025 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1678,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[331,332,361],"tags":[420,421,416,418,716,417],"coauthors":[453],"class_list":["post-8226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-internet","category-large-cap","tag-earnings","tag-growth","tag-movers","tag-news","tag-rddt","tag-stock-market"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reddit CEO Says AI Chatbots Aren\u2019t Driving Traffic \u2014 Google and Direct Visits Still Lead - Stoxpo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stoxpo.com\/index.php\/2025\/10\/31\/reddit-ceo-says-ai-chatbots-arent-driving-traffic-google-and-direct-visits-still-lead\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reddit CEO Says AI Chatbots Aren\u2019t Driving Traffic \u2014 Google and Direct Visits Still Lead - Stoxpo\" \/>\n<meta property=\"og:description\" content=\"Steve Huffman highlights strong user growth, rising ad revenue, and new AI-powered search features amid evolving partnerships with OpenAI and Google Reddit (RDDT) CEO Steve Huffman downplayed the impact of AI chatbots on the company\u2019s traffic, emphasizing that Google search and direct visits remain the dominant sources of user activity. 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