Performance and Premium models arrive first, while the most affordable R2 won’t reach buyers until 2027
Electric vehicle maker Rivian (RIVN) has revealed pricing and trim details for its highly anticipated R2 midsize electric SUV, a model the company hopes will significantly expand its customer base. While Rivian positioned the R2 as a more accessible alternative to its current lineup, the most affordable version — expected to compete directly with the Tesla Model Y — will not reach customers until at least late 2027.
The company announced that the R2 Performance with Launch Package will be the first variant available, arriving later this year with a starting price of $57,990. The high-end model features a dual-motor all-wheel-drive system producing 656 horsepower and 609 lb-ft of torque, allowing the SUV to accelerate from 0 to 60 mph in just 3.6 seconds. It also offers an EPA-estimated range of 330 miles and includes special Launch Package perks such as lifetime access to Rivian’s Autonomy+ driver assistance service and an exclusive Launch Green exterior color.
A slightly more affordable R2 Premium trim is scheduled to launch in late 2026, starting at $53,990. This version delivers 450 horsepower and 537 lb-ft of torque with a 0-60 mph time of 4.6 seconds, while maintaining the same 330-mile range.
The entry-level R2 Standard model will arrive in early 2027 with a price of $48,490. It features a single rear-motor setup producing 350 horsepower and offers the longest estimated range in the lineup at up to 345 miles. Rivian also plans a second Standard variant later in 2027 priced at around $45,000, with a smaller battery and an estimated 265-plus miles of range.
Rivian is betting the R2’s adventure-focused design, technology, and premium interior materials will attract buyers looking for an alternative to Tesla. Reservations for the R2 are now open with a $100 refundable deposit, with the lineup set to appear publicly at SXSW 2026.
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