McDonald’s CFO Ian Borden announced on Wednesday that the fast-food giant expects a decline in international sales
McDonald’s (MCD) CFO Ian Borden announced on Wednesday that the fast-food giant expects a decline in international sales for the current quarter. The conflict in the Middle East and weakening demand in China are cited as key factors contributing to this projection. Borden indicated that first-quarter comparable sales in McDonald’s International Developmental Licensed Markets segment would likely be slightly lower than the previous three-month period.
The company’s struggles in the international market were highlighted by its fourth-quarter sales missing Wall Street estimates, partly attributed to protests and boycotts against Western brands with perceived pro-Israeli stances during the Israel-Hamas conflict.
Borden emphasized the ongoing challenges posed by the Middle East conflict while also noting a sluggish start to the year in China. Global businesses like McDonald’s are contending with subdued demand in China amid employment issues, a deepening property crisis, and economic uncertainties, all of which have dampened consumer sentiment.
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