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Home Consumer Cyclical Retail

Ulta Shares Dip Amid Cooling Beauty Demand

byLiliana Vida
April 3, 2024
in Retail, Textiles, Apparel & Luxury Goods
Reading Time: 1 min read
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CEO Warns of Earlier and Larger Slowdown in Beauty Category Than Expected

Ulta Beauty (ULTA) saw its shares drop by approximately 13% on Wednesday as CEO Dave Kimbell cautioned about a cooling demand for beauty products. Kimbell noted that while Ulta anticipated a moderation in demand for the year, the slowdown has been more pronounced and arrived earlier than expected.

The decline in Ulta’s stock price also impacted other beauty segment stocks, including E.L.F. Beauty, Estee Lauder, and Coty, all of which fell on Wednesday morning.

Kimbell attributed the slowdown to various factors, including economic pressures on consumers, geopolitical conflicts, and the upcoming presidential election, which collectively contribute to consumer uncertainty.

Despite these challenges, Ulta anticipates net sales to range from $11.7 billion to $11.8 billion for the fiscal year 2024, representing an increase over the previous fiscal year. However, comparable sales are expected to grow by 4% to 5%, signaling a slowdown from previous years.

The dip in Ulta’s shares reflects broader concerns about the resilience of the beauty category, which has been a bright spot for retailers amidst softer consumer spending in other sectors.

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