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Home Companies Mega-Cap

Microsoft’s Generative AI Leads Cloud Computing Charge

byLuca Blaumann
April 26, 2024
in Mega-Cap, Software
Reading Time: 1 min read
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Upcoming Quarterly Report Could Signal Shift in Cloud Market Dynamics

Microsoft’s (MSFT) forthcoming quarterly report may herald a significant shift in the cloud computing landscape, as the tech giant advances its position against market leader Amazon.com. With a suite of generative AI features powered by OpenAI’s technology, Microsoft is attracting more businesses to its services, potentially narrowing the gap with Amazon’s cloud dominance.

The Redmond-based company’s focus on AI services, including Copilot—an array of genAI tools embedded in Microsoft’s business apps—has garnered attention since its rollout in November. Wall Street analysts anticipate Microsoft’s earnings report to reflect growing adoption of its Azure cloud-computing service, buoyed by investments in generative AI.

RBC Capital Markets’ Rishi Jaluria predicts Microsoft’s encroachment on Amazon’s market share, attributing Azure’s growth to Microsoft’s robust AI strategy. Despite concerns about high interest rates and economic uncertainties affecting technology spending, cloud providers stand to benefit from signs of stabilization.

While Google’s AI efforts, including the Gemini models, show promise, analysts suggest a longer timeline for Google Cloud to capitalize on AI integration. Amazon, although yet to make major AI announcements, is leveraging technology within AWS, signaling potential competition with Microsoft’s AI prominence in the coming years.

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