MGM Resorts, a leading global hospitality and entertainment company, continues to make strides in expanding its footprint, enhancing customer experience, and capitalizing on new opportunities. In an exclusive interview, CEO Bill Hornbuckle discusses MGM’s strategies for growth, innovation, and industry leadership.
Stoxpo: MGM Resorts has made a remarkable transformation, moving beyond its roots in gaming to become a global hospitality leader. What drives this vision?
Bill Hornbuckle: At MGM, our vision is straightforward: we aim to be the premier gaming and entertainment company worldwide. This goal is built on providing unforgettable experiences at our properties and through our digital platforms. Achieving this involves several strategies—firstly, disciplined capital investments in key markets, both in the U.S. and abroad, to build and sustain growth. Secondly, we’re capitalizing on a shift toward luxury offerings, particularly in Las Vegas, to attract high-end consumers. Our global expansion, including recent ventures in Japan and partnerships with brands like Marriott, allows us to reach new audiences while enhancing the experience for our loyal customers.
Stoxpo: MGM Resorts recently announced a strategic partnership with Marriott. What was the motivation behind this, and how has it performed so far?
Bill Hornbuckle: The partnership with Marriott is a milestone, enhancing our reach and customer loyalty. Since launch, we’ve seen impressive traction with nearly 190,000 direct bookings, which have exceeded our expectations by about 75%. The collaboration has provided our guests with greater variety, while Marriott’s global customer base gains access to MGM’s signature experiences across Las Vegas and other U.S. destinations. Beyond individual bookings, it’s already helping drive group and convention business, adding new value for both MGM and Marriott customers.
Stoxpo: With the rise of experiential travel, travelers are looking for unique and memorable experiences. How does MGM Resorts stand out in this arena?
Bill Hornbuckle: Experiential travel has always been at the core of MGM’s offerings. We aim to continuously innovate by creating memorable, tailored experiences for our guests. For instance, sports tourism has become a significant focus—Las Vegas is now home to events like the Formula 1 Grand Prix and the Super Bowl. By pairing our premium hotel and entertainment offerings with high-profile sports events, we create a distinctive appeal for today’s travelers, offering them an immersive experience they can’t get anywhere else.
Stoxpo: MGM has also invested in the digital space with BetMGM. How does this fit into MGM’s larger business strategy?
Bill Hornbuckle: BetMGM is an exciting growth area that aligns seamlessly with our brand. The platform connects sports fans to the MGM experience and builds brand loyalty. BetMGM’s reach helps us draw in new customers who may eventually visit our properties in person, creating an integrated experience between our physical and digital spaces. Additionally, BetMGM has gained credibility as a trusted oddsmaker and recently became the official sports odds provider for The Associated Press, solidifying our standing in the digital sports betting space.
Stoxpo: Can you tell us about MGM’s expansion overseas? Are there any markets that stand out?
Bill Hornbuckle: Japan represents a tremendous opportunity, and we’re on track to begin construction on a $10 billion integrated resort in Osaka. It’s a privilege to be selected by Japan, and we’re committed to creating a landmark destination. Additionally, we’re exploring markets like the UAE, where we’re working on a potential world-class resort in Dubai. New regions, including Thailand, present unique opportunities for MGM to bring our brand and expertise in gaming and hospitality to an even larger audience.
Stoxpo: With your extensive experience in Las Vegas, where do you see future growth opportunities for the city?
Bill Hornbuckle: Las Vegas is constantly evolving and remains one of the most dynamic cities in the world. The city has transformed into a sports and entertainment hub, hosting major teams and events like the NHL’s Golden Knights, the Raiders, and now Formula 1 and the Super Bowl. These developments are helping drive tourism and growth in ways we couldn’t have anticipated a decade ago. Our entertainment options, featuring headliners like Taylor Swift and U2, make MGM Resorts the heart of the action in Las Vegas. We’re always looking for ways to add value to our guests’ experiences and keep Las Vegas at the forefront of global entertainment.
Stoxpo: You also play a significant role in U.S. tourism initiatives. What are the key challenges the travel industry faces?
Bill Hornbuckle: The travel industry faces a few core challenges. First, there’s the need for a more seamless, modern travel infrastructure. Improving connections, airport efficiency, and reducing visa wait times will be critical in making travel more accessible. Another pressing challenge is restoring travel relations with markets like China, which were major drivers for U.S. tourism pre-pandemic. A unified approach from both government and industry is essential to revitalize international travel, enhance the traveler experience, and unlock the full economic potential of tourism. MGM remains committed to working closely with industry partners to address these challenges and support the growth of U.S. tourism.
