Nike, On Holding, and Lululemon climb as investors react to tariff update and shifting global supply chains
Footwear and apparel stocks jumped Wednesday morning following a post from former President Donald Trump on his Truth Social platform, where he claimed to have struck a new trade deal with Vietnam. The announcement sparked a rally in shares of Nike (NKE), On Holding (ONON), Deckers (DECK), and Lululemon (LULU), all of which have significant sourcing operations in Vietnam.
Trump’s initial statement boosted Nike shares by as much as 4%, though gains later moderated after he outlined the specifics of the agreement. Under the proposed deal, Vietnam would pay a 20% tariff on all goods exported to the U.S., and a 40% tariff on goods transshipped through Vietnam—typically products made in China but routed through Vietnam to skirt tariffs.
Nike shares were up about 1.7% in mid-morning trading, while On Holding led the sector with a 3.5% gain. Deckers and Lululemon also moved higher, though gains remained modest.
The footwear sector has been heavily exposed to tariff risks in recent years. During Trump’s first term, many brands—including Nike—began shifting manufacturing from China to Vietnam to minimize disruption from the U.S.-China trade war. Today, Vietnam produces about 16% of Nike’s imported shoes, a figure the company aims to reduce to the high single digits by the end of the fiscal year.
Nike recently warned that tariff costs could reach $1 billion, prompting strategic supply chain adjustments and a planned “surgical” price increase for U.S. consumers starting this fall.
Lululemon, meanwhile, is still rebounding from its worst trading day since 2020, which came last month after it warned of profit pressure tied to macro uncertainty and tariff headwinds.
While Trump’s new tariff terms may add short-term complexity, investors appeared encouraged by the clarity and continued supply chain diversification among top footwear names. The broader market will now watch how these companies navigate evolving trade policy and shifting global manufacturing dynamics.
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