CEO Lisa Su Announces New AI Processors and Development Strategy at Computex 2024
Advanced Micro Devices (AMD) revealed its latest artificial intelligence (AI) processors and a detailed roadmap for future AI chip development at the Computex technology trade show in Taipei. With a strategic plan to challenge industry leader Nvidia, AMD CEO Lisa Su introduced the MI325X accelerator, slated for release in the fourth quarter of 2024.
The booming demand for generative AI programs has spurred the need for advanced chips capable of supporting these complex applications in AI data centers. Currently, Nvidia dominates the AI semiconductor market with an 80% share. However, AMD aims to disrupt this dominance by accelerating its development and release cycles, similar to Nvidia’s annual cadence.
“AI is clearly our number one priority as a company, and we have harnessed all of our development capabilities to achieve that,” Su stated. “The market demands newer products and capabilities, and we are committed to delivering the most competitive portfolio every year.”
AMD also unveiled its forthcoming MI350 series, expected in 2025, which promises to outperform the existing MI300 series by 35 times in inference capabilities—the process of generating AI responses. Looking further ahead, the MI400 series, based on the new “Next” architecture, is set to launch in 2026.
In response, Nvidia’s CEO Jensen Huang announced the company’s next-generation AI chip platform, Rubin, also expected in 2026, featuring GPUs, CPUs, and networking chips.
Investor interest remains high, with billions of dollars funneled into the AI chip sector. AMD shares saw a 1.4% increase, while Nvidia’s shares rose by 3% before Monday’s trading session. Despite AMD’s share value more than doubling in 2023, Nvidia’s shares have surged over seven-fold during the same period.
Bob O’Donnell, chief analyst at Technalysis Research, commented, “While the proof will be in the pudding, there’s no doubt that AMD is taking Nvidia head-on. Companies seeking alternatives to Nvidia are bound to be pleased with AMD’s announcements.”
In addition to AI chips, AMD highlighted its latest central processor units (CPUs), expected in the latter half of 2024. AMD’s CPUs, often used in conjunction with GPUs, also include new neural processing units (NPUs) for on-device AI tasks in AI PCs. HP and Lenovo are set to release devices featuring these new AMD chips, meeting Microsoft’s Copilot+ PC requirements.
As the PC market emerges from a prolonged slump, chipmakers are banking on enhanced AI capabilities to drive growth, positioning AMD as a significant player in the evolving AI landscape.
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