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Walmart Posts Strong Q4 Growth, Boosted by eCommerce and Advertising

byLuca Blaumann
February 20, 2025
in Beverages, Discount Stores, Distributor, Foods, Mega-Cap, Retail
Reading Time: 1 min read
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Retail Giant Reports 4.1% Revenue Increase, Raises Dividend by 13%

Walmart (WMT) reported a strong fourth quarter, with revenue rising 4.1% year-over-year to $180.6 billion, or 5.3% in constant currency (cc). Operating income outpaced revenue growth, increasing 8.3%, or 9.4% adjusted (cc), driven by higher gross margins and expanding membership income.

A key highlight was Walmart’s booming eCommerce segment, which grew 16% globally, fueled by store-fulfilled pickup and delivery services and its U.S. marketplace. Despite the overall strength, eCommerce growth was slightly dampened by the timing of Flipkart’s Big Billion Days sales event.

Walmart’s global advertising business surged 29%, with Walmart Connect in the U.S. climbing 24%. The company also completed its acquisition of Vizio, further strengthening its digital advertising and streaming presence.

For the full fiscal year, Walmart’s revenue reached $681 billion, up 5.1% (5.6% cc), with operating income growing 8.6%. The company raised its dividend by 13% to $0.94 per share, marking the largest increase in over a decade.

As Walmart provides its outlook for Q1 and fiscal year 2026, its focus remains on eCommerce expansion, advertising growth, and improving operational efficiencies to sustain its momentum.

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